Rauw Alejandro
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Marketing Playbook

Rauw Alejandro

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
7%
18-24
44%
25-34
43%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
38% Male·62% Female
Top Affinities
Friends, Family & Relationships33%
Clothes, Shoes, Handbags & Accessories30%
Music23%
Camera & Photography23%

Fan Concentration — Mexico

1Mexico City
77% of fans
2Guadalajara
23% of fans

Recommended Channels

Instagram
23% of audience reach
Reachable: 13.5M
Engagement: 4.8%
Recommended
32%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
21% of audience reach
Reachable: 12.2M
Recommended
29%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
17% of audience reach
Reachable: 10.0M
Recommended
19%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
39% of audience reach
Reachable: 22.5M
Recommended
20%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram32%Highest concentration of target demo
TikTok29%Peak virality platform for 18-24
YouTube19%Music-video views build awareness; pre-roll ads for event promotion
Spotify20%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
7% fan affinity

7% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Adidas
7% fan affinity

7% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

S
Starbucks
4% fan affinity

4% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

S
Spotify Music
3% fan affinity

3% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Rauw Alejandro's audience concentrates in the 18-24 bracket (44%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (62%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 77% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan