Rauw Alejandro
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity +17% in 90dStreaming +5% in 90d
Global Presence
Monthly Listeners
54.2M
+5% ▲
YouTube Views
19.4B
Rank #80 Global
Spotify Playlist Reach
380.9M
Across editorial + user playlists
Spotify Popularity
90
Rank #28 Global
Instagram
20.6M
TikTok
18.7M
YouTube Subscribers
15.5M
Spotify Followers
35.2M
+2% ▲
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Booking Intelligence — Mexico City
80
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory60
25% weight
Demographic Fit86
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.66, up +17% over 90 days — a strong, bookable base.
- Core demo (18-24, 44%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,193,053
City Affinity Index
1.66
+17% ▲
Artist Rank in City
#8
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
44%
25-34
42%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
39% Male·61% Female
Top Affinities
Friends, Family & Relationships34%
Clothes, Shoes, Handbags & Accessories28%
Camera & Photography22%
Travel, Tourism & Aviation22%
Analysis
Rauw Alejandro's position in Mexico City carries a Booking Confidence Score of 80/100 (green tier). City affinity sits at 1.66 (+17% in 90d), ranking #8 among the artist's cities. The 18-24 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.