Rauw Alejandro
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity -2% in 90dStreaming -2% in 90d
Global Presence
Monthly Listeners
52.3M
-2% ▼
YouTube Views
19.1B
Rank #79 Global
Spotify Playlist Reach
386.7M
Across editorial + user playlists
Spotify Popularity
89
Rank #44 Global
Instagram
20.8M
TikTok
18.8M
YouTube Subscribers
15.4M
Spotify Followers
34.6M
+3% ▲
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Booking Intelligence — Mexico City
74
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory39
25% weight
Demographic Fit86
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.43, up -2% over 90 days — a strong, bookable base.
- Core demo (18-24, 44%) aligns with arena and festival audiences.
Concerns
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,946,524
City Affinity Index
1.43
-2% ▼
Artist Rank in City
#7
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
44%
25-34
43%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
38% Male·62% Female
Top Affinities
Friends, Family & Relationships33%
Clothes, Shoes, Handbags & Accessories30%
Music23%
Camera & Photography23%
Analysis
Rauw Alejandro's position in Mexico City carries a Booking Confidence Score of 74/100 (green tier). City affinity sits at 1.43 (-2% in 90d), ranking #7 among the artist's cities. The 18-24 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.