Calibre 50
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Marketing Playbook

Calibre 50

Locked plan CDMX Target 18-29 Edit parameters
60% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
3%
18-24
38%
25-34
43%
35-44
13%
45-64
2%
65-
0%
Gender & Interests
40% Male·60% Female
Top Affinities
Friends, Family & Relationships33%
Toys, Children & Baby21%
Music20%
Cars & Motorbikes20%

Fan Concentration — Mexico

1Mexico City
37% of fans
2Guadalajara
16% of fans
3Puebla
13% of fans
4Zapopan
6% of fans
5Monterrey
6% of fans

Recommended Channels

Instagram
8% of audience reach
Reachable: 1.3M
Engagement: 0.5%
Recommended
22%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
6% of audience reach
Reachable: 868.8K
Recommended
18%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
32% of audience reach
Reachable: 5.0M
Recommended
31%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
54% of audience reach
Reachable: 8.5M
Recommended
29%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram22%Highest concentration of target demo
TikTok18%Peak virality platform for 18-24
YouTube31%Music-video views build awareness; pre-roll ads for event promotion
Spotify29%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
12% fan affinity

12% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

S
Spotify Music
9% fan affinity

9% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

A
Apple
8% fan affinity

8% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

C
Chevrolet
5% fan affinity

5% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
5% fan affinity

5% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Calibre 50's audience concentrates in the 25-34 bracket (43%). A social-first push on YouTube and Spotify should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (60%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 37% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan