Fuerza Regida
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Marketing Playbook

Fuerza Regida

Locked plan CDMX Target 18-29 Edit parameters
65% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
43%
25-34
44%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
58% Male·42% Female
Top Affinities
Cars & Motorbikes35%
Friends, Family & Relationships31%
Toys, Children & Baby29%
Clothes, Shoes, Handbags & Accessories20%

Fan Concentration — Mexico

1Mexico City
31% of fans
2Guadalajara
14% of fans
3Monterrey
12% of fans
4Puebla
12% of fans
5Queretaro
9% of fans

Recommended Channels

Instagram
21% of audience reach
Reachable: 7.6M
Engagement: 1.8%
Recommended
32%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
15% of audience reach
Reachable: 5.5M
Recommended
26%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
12% of audience reach
Reachable: 4.6M
Recommended
17%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
52% of audience reach
Reachable: 19.3M
Recommended
25%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram32%Highest concentration of target demo
TikTok26%Peak virality platform for 18-24
YouTube17%Music-video views build awareness; pre-roll ads for event promotion
Spotify25%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
17% fan affinity

17% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
14% fan affinity

14% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
8% fan affinity

8% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

F
Ford
7% fan affinity

7% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

H
Honda
7% fan affinity

7% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

A
Apple
6% fan affinity

6% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Fuerza Regida's audience concentrates in the 25-34 bracket (44%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (58%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 31% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan