Grupo Firme
NortenoCumbia RancheraCorridosTijuana
Mexico City Affinity +1% in 90dStreaming +7% in 90d
Global Presence
Monthly Listeners
23.4M
+7% ▲
YouTube Views
11.5B
Rank #171 Global
Spotify Playlist Reach
132.6M
Across editorial + user playlists
Spotify Popularity
84
Rank #177 Global
Instagram
6.6M
TikTok
6.2M
YouTube Subscribers
9.6M
Spotify Followers
17.3M
+3% ▲
Loading map…
Booking Intelligence — Mexico City
78
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory54
25% weight
Demographic Fit84
20% weight
Social Growth52
15% weight
Strengths
- Mexico City affinity at 2.74, up +1% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,531,977
City Affinity Index
2.74
+1% ▲
Artist Rank in City
#15
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
40%
25-34
44%
35-44
10%
45-64
1%
65-
0%
Gender & Interests
36% Male·64% Female
Top Affinities
Friends, Family & Relationships40%
Toys, Children & Baby32%
Clothes, Shoes, Handbags & Accessories21%
Cars & Motorbikes20%
Analysis
Grupo Firme's position in Mexico City carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 2.74 (+1% in 90d), ranking #15 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.