Grupo Firme
NortenoCumbia RancheraCorridosTijuana
Mexico City Affinity +13% in 90dStreaming +9% in 90d
Global Presence
Monthly Listeners
24.2M
+9% ▲
YouTube Views
11.9B
Rank #165 Global
Spotify Playlist Reach
119.2M
Across editorial + user playlists
Spotify Popularity
84
Rank #176 Global
Instagram
6.7M
TikTok
6.3M
YouTube Subscribers
9.7M
Spotify Followers
17.7M
+3% ▲
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Booking Intelligence — Mexico City
80
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory60
25% weight
Demographic Fit85
20% weight
Social Growth52
15% weight
Strengths
- Mexico City affinity at 3.09, up +13% over 90 days — a strong, bookable base.
- Core demo (25-34, 46%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,651,470
City Affinity Index
3.09
+13% ▲
Artist Rank in City
#19
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
39%
25-34
46%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
36% Male·64% Female
Top Affinities
Friends, Family & Relationships39%
Toys, Children & Baby33%
Restaurants, Food & Grocery20%
Clothes, Shoes, Handbags & Accessories20%
Analysis
Grupo Firme's position in Mexico City carries a Booking Confidence Score of 80/100 (green tier). City affinity sits at 3.09 (+13% in 90d), ranking #19 among the artist's cities. The 25-34 bracket (46%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.