Virlan Garcia
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Marketing Playbook

Virlan Garcia

Locked plan CDMX Target 18-29 Edit parameters
68% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
6%
18-24
49%
25-34
39%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
35% Male·65% Female
Top Affinities
Friends, Family & Relationships30%
Toys, Children & Baby22%
Music19%
Cars & Motorbikes18%

Fan Concentration — Mexico

1Mexico City
33% of fans
2Guadalajara
16% of fans
3Puebla
11% of fans
4Zapopan
5% of fans
5Tijuana
9% of fans

Recommended Channels

Instagram
20% of audience reach
Reachable: 1.6M
Engagement: 0.5%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
25% of audience reach
Reachable: 2.0M
Recommended
32%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
11% of audience reach
Reachable: 918.0K
Recommended
16%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
44% of audience reach
Reachable: 3.5M
Recommended
22%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok32%Peak virality platform for 18-24
YouTube16%Music-video views build awareness; pre-roll ads for event promotion
Spotify22%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
10% fan affinity

10% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

S
Starbucks
6% fan affinity

6% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

C
Chevrolet
4% fan affinity

4% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
4% fan affinity

4% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Virlan Garcia's audience concentrates in the 18-24 bracket (49%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (65%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 33% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan