Myke Towers
ReggaetonUrbano LatinoPerreo
Mexico City Affinity +23% in 90dStreaming +6% in 90d
Global Presence
Monthly Listeners
44.7M
+6% ▲
YouTube Views
14.4B
Rank #119 Global
Spotify Playlist Reach
359.8M
Across editorial + user playlists
Spotify Popularity
89
Rank #43 Global
Instagram
12.4M
TikTok
4.1M
YouTube Subscribers
14.6M
Spotify Followers
25.4M
+3% ▲
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Booking Intelligence — Mexico City
82
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory70
25% weight
Demographic Fit88
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 1.50, up +23% over 90 days — a strong, bookable base.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (18-24, 48%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,373,921
City Affinity Index
1.50
+23% ▲
Artist Rank in City
#22
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
48%
25-34
41%
35-44
6%
45-64
1%
65-
0%
Gender & Interests
61% Male·39% Female
Top Affinities
Friends, Family & Relationships28%
Clothes, Shoes, Handbags & Accessories26%
Music25%
Cars & Motorbikes19%
Analysis
Myke Towers's position in Mexico City carries a Booking Confidence Score of 82/100 (green tier). City affinity sits at 1.50 (+23% in 90d), ranking #22 among the artist's cities. The 18-24 bracket (48%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.