Maluma
PerreoReggaetonUrbano LatinoMedellin
Mexico City Affinity +12% in 90dStreaming +5% in 90d
Global Presence
Monthly Listeners
51.4M
+5% ▲
YouTube Views
27.6B
Rank #43 Global
Spotify Playlist Reach
467.4M
Across editorial + user playlists
Spotify Popularity
88
Rank #69 Global
Instagram
63.6M
TikTok
15.1M
YouTube Subscribers
31.1M
Spotify Followers
41.9M
+2% ▲
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Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory55
25% weight
Demographic Fit79
20% weight
Social Growth52
15% weight
Strengths
- Mexico City affinity at 1.53, up +12% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,791,105
City Affinity Index
1.53
+12% ▲
Artist Rank in City
#13
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
36%
25-34
43%
35-44
12%
45-64
3%
65-
0%
Gender & Interests
33% Male·67% Female
Top Affinities
Friends, Family & Relationships42%
Clothes, Shoes, Handbags & Accessories29%
Travel, Tourism & Aviation25%
Toys, Children & Baby25%
Analysis
Maluma's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.53 (+12% in 90d), ranking #13 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.