Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Monterrey Affinity -5% in 90dStreaming -5% in 90d
Global Presence
Monthly Listeners
43.8M
-5% ▼
YouTube Views
13.4B
Rank #131 Global
Spotify Playlist Reach
238.5M
Across editorial + user playlists
Spotify Popularity
90
Rank #34 Global
Instagram
15.8M
TikTok
9.4M
YouTube Subscribers
9.5M
Spotify Followers
30.6M
+6% ▲
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Booking Intelligence — Monterrey
81
Booking ConfidenceStrong affinity and trajectory in Monterrey. The data supports a booking.
City Affinity94
40% weight
Streaming Trajectory76
25% weight
Demographic Fit85
20% weight
Social Growth47
15% weight
Strengths
- Monterrey affinity at 0.81, up -5% over 90 days — a strong, bookable base.
- Monterrey ranks #2 among the artist's listening cities.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Monterrey is softening (-5% in 90d).
- Social growth velocity (47) is below the level expected for a confident green booking.
Strong affinity and trajectory in Monterrey. The data supports a booking.Compare with AlternativesStart Marketing Plan
Monterrey Metrics
Monterrey Monthly Listeners
1,378,326
City Affinity Index
0.81
-5% ▼
Artist Rank in City
#2
Metro Population
3.7M
Streaming Trajectory — Monterrey
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
41%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
75% Male·25% Female
Top Affinities
Music34%
Cars & Motorbikes30%
Clothes, Shoes, Handbags & Accessories24%
Friends, Family & Relationships20%
Analysis
Peso Pluma's position in Monterrey carries a Booking Confidence Score of 81/100 (green tier). City affinity sits at 0.81 (-5% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.