Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Guadalajara Affinity -13% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
45.1M
-4% ▼
YouTube Views
12.9B
Rank #131 Global
Spotify Playlist Reach
259.5M
Across editorial + user playlists
Spotify Popularity
91
Rank #25 Global
Instagram
16.1M
TikTok
9.5M
YouTube Subscribers
9.4M
Spotify Followers
29.6M
+7% ▲
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Booking Intelligence — Guadalajara
71
Booking ConfidenceStrong affinity and trajectory in Guadalajara. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory29
25% weight
Demographic Fit84
20% weight
Social Growth48
15% weight
Strengths
- Guadalajara affinity at 0.89, up -13% over 90 days — a strong, bookable base.
- Guadalajara ranks #2 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Guadalajara is softening (-13% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Guadalajara. The data supports a booking.Compare with AlternativesStart Marketing Plan
Guadalajara Metrics
Guadalajara Monthly Listeners
1,462,944
City Affinity Index
0.89
-13% ▼
Artist Rank in City
#2
Metro Population
4.2M
Streaming Trajectory — Guadalajara
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
76% Male·24% Female
Top Affinities
Music35%
Cars & Motorbikes32%
Clothes, Shoes, Handbags & Accessories23%
Friends, Family & Relationships21%
Analysis
Peso Pluma's position in Guadalajara carries a Booking Confidence Score of 71/100 (green tier). City affinity sits at 0.89 (-13% in 90d), ranking #2 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.