Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Mexico City Affinity +12% in 90dStreaming -5% in 90d
Global Presence
Monthly Listeners
43.8M
-5% ▼
YouTube Views
13.4B
Rank #131 Global
Spotify Playlist Reach
238.5M
Across editorial + user playlists
Spotify Popularity
90
Rank #34 Global
Instagram
15.8M
TikTok
9.4M
YouTube Subscribers
9.5M
Spotify Followers
30.6M
+6% ▲
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Booking Intelligence — Mexico City
75
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory43
25% weight
Demographic Fit85
20% weight
Social Growth47
15% weight
Strengths
- Mexico City affinity at 2.54, up +12% over 90 days — a strong, bookable base.
- Mexico City ranks #3 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (47) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,952,227
City Affinity Index
2.54
+12% ▲
Artist Rank in City
#3
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
4%
18-24
41%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
75% Male·25% Female
Top Affinities
Music34%
Cars & Motorbikes30%
Clothes, Shoes, Handbags & Accessories24%
Friends, Family & Relationships20%
Analysis
Peso Pluma's position in Mexico City carries a Booking Confidence Score of 75/100 (green tier). City affinity sits at 2.54 (+12% in 90d), ranking #3 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.