Peso Pluma
CorridosPerreoAlternative Hip-HopZapopan
Mexico City Affinity -7% in 90dStreaming -4% in 90d
Global Presence
Monthly Listeners
45.1M
-4% ▼
YouTube Views
12.9B
Rank #131 Global
Spotify Playlist Reach
259.5M
Across editorial + user playlists
Spotify Popularity
91
Rank #25 Global
Instagram
16.1M
TikTok
9.5M
YouTube Subscribers
9.4M
Spotify Followers
29.6M
+7% ▲
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Booking Intelligence — Mexico City
72
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory31
25% weight
Demographic Fit84
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 2.24, up -7% over 90 days — a strong, bookable base.
- Mexico City ranks #3 among the artist's listening cities.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-7% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,974,385
City Affinity Index
2.24
-7% ▼
Artist Rank in City
#3
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
40%
25-34
44%
35-44
9%
45-64
2%
65-
0%
Gender & Interests
76% Male·24% Female
Top Affinities
Music35%
Cars & Motorbikes32%
Clothes, Shoes, Handbags & Accessories23%
Friends, Family & Relationships21%
Analysis
Peso Pluma's position in Mexico City carries a Booking Confidence Score of 72/100 (green tier). City affinity sits at 2.24 (-7% in 90d), ranking #3 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.