El Bogueto
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Marketing Playbook

El Bogueto

Locked plan CDMX Target 18-29 Edit parameters
72% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
8%
18-24
56%
25-34
32%
35-44
3%
45-64
0%
65-
0%
Gender & Interests
49% Male·51% Female
Top Affinities
Music35%
Clothes, Shoes, Handbags & Accessories29%
Friends, Family & Relationships19%
Camera & Photography17%

Fan Concentration — Mexico

1Mexico City
50% of fans
2Puebla
15% of fans
3Guadalajara
10% of fans
4Gustavo Adolfo Madero
9% of fans
5Cuauhtemoc
8% of fans

Recommended Channels

Instagram
20% of audience reach
Reachable: 1.2M
Engagement: 10.7%
Recommended
29%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
40% of audience reach
Reachable: 2.3M
Recommended
38%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
14% of audience reach
Reachable: 806.4K
Recommended
17%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
26% of audience reach
Reachable: 1.5M
Recommended
16%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram29%Highest concentration of target demo
TikTok38%Peak virality platform for 18-24
YouTube17%Music-video views build awareness; pre-roll ads for event promotion
Spotify16%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

S
Spotify Music
16% fan affinity

16% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

N
Nike
14% fan affinity

14% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Adidas
12% fan affinity

12% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

P
Pepsi
6% fan affinity

6% of the fanbase shows affinity with Pepsi — a natural co-promotion or activation partner.

J
Jordan
5% fan affinity

5% of the fanbase shows affinity with Jordan — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

El Bogueto's audience concentrates in the 18-24 bracket (56%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (51%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 50% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan