Oscar Maydon
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Marketing Playbook

Oscar Maydon

Locked plan CDMX Target 18-29 Edit parameters
70% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
9%
18-24
53%
25-34
34%
35-44
3%
45-64
1%
65-
0%
Gender & Interests
60% Male·40% Female
Top Affinities
Music24%
Cars & Motorbikes24%
Clothes, Shoes, Handbags & Accessories21%
Travel, Tourism & Aviation20%

Fan Concentration — Mexico

1Mexico City
35% of fans
2Guadalajara
14% of fans
3Puebla
12% of fans
4Monterrey
9% of fans
5Zapopan
5% of fans

Recommended Channels

Instagram
17% of audience reach
Reachable: 1.8M
Engagement: 7.1%
Recommended
30%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
18% of audience reach
Reachable: 1.9M
Recommended
30%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
5% of audience reach
Reachable: 496.3K
Recommended
11%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
60% of audience reach
Reachable: 6.4M
Recommended
29%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram30%Highest concentration of target demo
TikTok30%Peak virality platform for 18-24
YouTube11%Music-video views build awareness; pre-roll ads for event promotion
Spotify29%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
10% fan affinity

10% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

N
Nike
8% fan affinity

8% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
7% fan affinity

7% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

C
Chevrolet
7% fan affinity

7% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

A
Adidas
5% fan affinity

5% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Oscar Maydon's audience concentrates in the 18-24 bracket (53%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (60%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 35% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan