J Balvin
ReggaetonPerreoUrbano LatinoMedellin
Mexico City Affinity -5% in 90dStreaming -2% in 90d
Global Presence
Monthly Listeners
72.4M
-2% ▼
YouTube Views
27.9B
Rank #39 Global
Spotify Playlist Reach
612.3M
Across editorial + user playlists
Spotify Popularity
90
Rank #33 Global
Instagram
49.4M
TikTok
22.5M
YouTube Subscribers
35.3M
Spotify Followers
41.7M
+2% ▲
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Booking Intelligence — Mexico City
73
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory35
25% weight
Demographic Fit82
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 0.89, up -5% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-5% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,537,811
City Affinity Index
0.89
-5% ▼
Artist Rank in City
#13
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
39%
25-34
43%
35-44
11%
45-64
2%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories28%
Travel, Tourism & Aviation25%
Camera & Photography24%
Analysis
J Balvin's position in Mexico City carries a Booking Confidence Score of 73/100 (green tier). City affinity sits at 0.89 (-5% in 90d), ranking #13 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.