J Balvin
ReggaetonPerreoUrbano LatinoMedellin
Mexico City Affinity +16% in 90dStreaming -0% in 90d
Global Presence
Monthly Listeners
72.3M
-0%
YouTube Views
28.3B
Rank #40 Global
Spotify Playlist Reach
602.7M
Across editorial + user playlists
Spotify Popularity
90
Rank #35 Global
Instagram
49.2M
TikTok
22.5M
YouTube Subscribers
35.3M
Spotify Followers
42.3M
+2% ▲
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Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory53
25% weight
Demographic Fit83
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 1.06, up +16% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,713,809
City Affinity Index
1.06
+16% ▲
Artist Rank in City
#17
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
40%
25-34
43%
35-44
10%
45-64
2%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships39%
Clothes, Shoes, Handbags & Accessories26%
Travel, Tourism & Aviation23%
Camera & Photography22%
Analysis
J Balvin's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.06 (+16% in 90d), ranking #17 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.