Shakira
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Marketing Playbook

Shakira

Locked plan CDMX Target 18-29 Edit parameters
53% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
5%
18-24
31%
25-34
44%
35-44
16%
45-64
5%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships38%
Travel, Tourism & Aviation28%
Clothes, Shoes, Handbags & Accessories28%
Restaurants, Food & Grocery26%

Fan Concentration — Mexico

1Mexico City
71% of fans
2Guadalajara
29% of fans

Recommended Channels

Instagram
39% of audience reach
Reachable: 52.9M
Engagement: 2.4%
Recommended
39%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
22% of audience reach
Reachable: 29.7M
Recommended
28%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
21% of audience reach
Reachable: 28.0M
Recommended
20%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
18% of audience reach
Reachable: 23.6M
Recommended
13%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram39%Highest concentration of target demo
TikTok28%Peak virality platform for 18-24
YouTube20%Music-video views build awareness; pre-roll ads for event promotion
Spotify13%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
9% fan affinity

9% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

N
Nike
6% fan affinity

6% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Adidas
6% fan affinity

6% of the fanbase shows affinity with Adidas — a natural co-promotion or activation partner.

D
DC Entertainment
5% fan affinity

5% of the fanbase shows affinity with DC Entertainment — a natural co-promotion or activation partner.

N
Netflix
5% fan affinity

5% of the fanbase shows affinity with Netflix — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Shakira's audience concentrates in the 25-34 bracket (44%). A social-first push on Instagram and TikTok should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (59%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 71% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan