Bad Bunny
ReggaetonPerreoUrbano LatinoVega Baja
Mexico City Affinity -5% in 90dStreaming -3% in 90d
Global Presence
Monthly Listeners
98.8M
-3% ▼
YouTube Views
48.8B
Rank #6 Global
Spotify Playlist Reach
797.5M
Across editorial + user playlists
Spotify Popularity
99
Rank #2 Global
Instagram
53.9M
TikTok
41.7M
YouTube Subscribers
53.1M
Spotify Followers
121.0M
+5% ▲
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Booking Intelligence — Mexico City
73
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory35
25% weight
Demographic Fit84
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.05, up -5% over 90 days — a strong, bookable base.
- Mexico City ranks #1 among the artist's listening cities.
- Core demo (18-24, 43%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-5% in 90d).
- Streaming momentum is flat-to-declining over the window.
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
4,079,154
City Affinity Index
1.05
-5% ▼
Artist Rank in City
#1
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
43%
25-34
41%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
49% Male·51% Female
Top Affinities
Friends, Family & Relationships35%
Clothes, Shoes, Handbags & Accessories26%
Toys, Children & Baby23%
Music23%
Analysis
Bad Bunny's position in Mexico City carries a Booking Confidence Score of 73/100 (green tier). City affinity sits at 1.05 (-5% in 90d), ranking #1 among the artist's cities. The 18-24 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.