Bad Bunny
ReggaetonPerreoUrbano LatinoVega Baja
Mexico City Affinity +21% in 90dStreaming -5% in 90d
Global Presence
Monthly Listeners
93.9M
-5% ▼
YouTube Views
49.6B
Rank #6 Global
Spotify Playlist Reach
738.3M
Across editorial + user playlists
Spotify Popularity
98
Rank #3 Global
Instagram
53.4M
TikTok
41.4M
YouTube Subscribers
53.3M
Spotify Followers
124.4M
+4% ▲
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Booking Intelligence — Mexico City
77
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory53
25% weight
Demographic Fit85
20% weight
Social Growth48
15% weight
Strengths
- Mexico City affinity at 1.28, up +21% over 90 days — a strong, bookable base.
- Mexico City ranks #1 among the artist's listening cities.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (48) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
4,279,051
City Affinity Index
1.28
+21% ▲
Artist Rank in City
#1
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
43%
35-44
8%
45-64
1%
65-
0%
Gender & Interests
49% Male·52% Female
Top Affinities
Friends, Family & Relationships34%
Clothes, Shoes, Handbags & Accessories26%
Travel, Tourism & Aviation23%
Camera & Photography22%
Analysis
Bad Bunny's position in Mexico City carries a Booking Confidence Score of 77/100 (green tier). City affinity sits at 1.28 (+21% in 90d), ranking #1 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.