KAROL G
ReggaetonPerreoLatin PopMedellin
Mexico City Affinity +19% in 90dStreaming +30% in 90d
Global Presence
Monthly Listeners
69.0M
+30% ▲
YouTube Views
35.2B
Rank #24 Global
Spotify Playlist Reach
643.2M
Across editorial + user playlists
Spotify Popularity
93
Rank #13 Global
Instagram
70.5M
TikTok
56.9M
YouTube Subscribers
41.5M
Spotify Followers
67.3M
+3% ▲
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Booking Intelligence — Mexico City
88
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory92
25% weight
Demographic Fit85
20% weight
Social Growth51
15% weight
Strengths
- Mexico City affinity at 1.44, up +19% over 90 days — a strong, bookable base.
- Mexico City ranks #5 among the artist's listening cities.
- Streaming trajectory is positive and sustained — not a one-off spike.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
3,534,654
City Affinity Index
1.44
+19% ▲
Artist Rank in City
#5
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
41%
25-34
43%
35-44
8%
45-64
2%
65-
0%
Gender & Interests
38% Male·62% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories25%
Travel, Tourism & Aviation21%
Toys, Children & Baby20%
Analysis
KAROL G's position in Mexico City carries a Booking Confidence Score of 88/100 (green tier). City affinity sits at 1.44 (+19% in 90d), ranking #5 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.