KAROL G
ReggaetonPerreoLatin PopMedellin
Mexico City Affinity -6% in 90dStreaming +1% in 90d
Global Presence
Monthly Listeners
54.4M
+1%
YouTube Views
34.1B
Rank #24 Global
Spotify Playlist Reach
517.1M
Across editorial + user playlists
Spotify Popularity
90
Rank #36 Global
Instagram
70.3M
TikTok
56.0M
YouTube Subscribers
41.3M
Spotify Followers
66.0M
+2% ▲
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Booking Intelligence — Mexico City
74
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory38
25% weight
Demographic Fit84
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 1.19, up -6% over 90 days — a strong, bookable base.
- Core demo (25-34, 42%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-6% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,542,357
City Affinity Index
1.19
-6% ▼
Artist Rank in City
#14
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
41%
25-34
42%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
37% Male·63% Female
Top Affinities
Friends, Family & Relationships38%
Clothes, Shoes, Handbags & Accessories26%
Travel, Tourism & Aviation22%
Camera & Photography21%
Analysis
KAROL G's position in Mexico City carries a Booking Confidence Score of 74/100 (green tier). City affinity sits at 1.19 (-6% in 90d), ranking #14 among the artist's cities. The 25-34 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.