Daddy Yankee
ReggaetonLatin Hip-HopLatin Hip-Hop/RapPuerto Rico
Mexico City Affinity -8% in 90dStreaming +2% in 90d
Global Presence
Monthly Listeners
66.0M
+2% ▲
YouTube Views
28.6B
Rank #36 Global
Spotify Playlist Reach
477.4M
Across editorial + user playlists
Spotify Popularity
89
Rank #38 Global
Instagram
50.9M
TikTok
19.6M
YouTube Subscribers
41.5M
Spotify Followers
40.0M
+2% ▲
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Booking Intelligence — Mexico City
70
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity94
40% weight
Streaming Trajectory36
25% weight
Demographic Fit81
20% weight
Social Growth50
15% weight
Strengths
- Mexico City affinity at 0.81, up -8% over 90 days — a strong, bookable base.
- Core demo (25-34, 42%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-8% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,116,928
City Affinity Index
0.81
-8% ▼
Artist Rank in City
#26
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
39%
25-34
42%
35-44
12%
45-64
2%
65-
0%
Gender & Interests
42% Male·58% Female
Top Affinities
Friends, Family & Relationships38%
Clothes, Shoes, Handbags & Accessories26%
Travel, Tourism & Aviation25%
Toys, Children & Baby25%
Analysis
Daddy Yankee's position in Mexico City carries a Booking Confidence Score of 70/100 (green tier). City affinity sits at 0.81 (-8% in 90d), ranking #26 among the artist's cities. The 25-34 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.