Daddy Yankee
ReggaetonLatin Hip-HopLatin Hip-Hop/RapPuerto Rico
Mexico City Affinity +22% in 90dStreaming -3% in 90d
Global Presence
Monthly Listeners
64.1M
-3% ▼
YouTube Views
29.1B
Rank #37 Global
Spotify Playlist Reach
473.2M
Across editorial + user playlists
Spotify Popularity
89
Rank #52 Global
Instagram
50.6M
TikTok
19.5M
YouTube Subscribers
41.6M
Spotify Followers
40.5M
+2% ▲
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Booking Intelligence — Mexico City
78
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory56
25% weight
Demographic Fit81
20% weight
Social Growth49
15% weight
Strengths
- Mexico City affinity at 1.01, up +22% over 90 days — a strong, bookable base.
- Core demo (25-34, 44%) aligns with arena and festival audiences.
Concerns
- Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,298,467
City Affinity Index
1.01
+22% ▲
Artist Rank in City
#26
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
5%
18-24
37%
25-34
44%
35-44
12%
45-64
2%
65-
0%
Gender & Interests
41% Male·59% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories25%
Toys, Children & Baby23%
Travel, Tourism & Aviation22%
Analysis
Daddy Yankee's position in Mexico City carries a Booking Confidence Score of 78/100 (green tier). City affinity sits at 1.01 (+22% in 90d), ranking #26 among the artist's cities. The 25-34 bracket (44%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.