Banda MS de Sergio Lizárraga
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Marketing Playbook

Banda MS de Sergio Lizárraga

Locked plan CDMX Target 18-29 Edit parameters
57% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
3%
18-24
33%
25-34
47%
35-44
15%
45-64
2%
65-
0%
Gender & Interests
33% Male·67% Female
Top Affinities
Friends, Family & Relationships39%
Toys, Children & Baby27%
Clothes, Shoes, Handbags & Accessories19%
Beauty & Cosmetics18%

Fan Concentration — Mexico

1Mexico City
38% of fans
2Guadalajara
14% of fans
3Puebla
12% of fans
4Zapopan
5% of fans
5Monterrey
9% of fans

Recommended Channels

Instagram
13% of audience reach
Reachable: 2.4M
Engagement: 0.5%
Recommended
26%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
14% of audience reach
Reachable: 2.8M
Recommended
26%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
13% of audience reach
Reachable: 2.6M
Recommended
19%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
60% of audience reach
Reachable: 11.5M
Recommended
29%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram26%Highest concentration of target demo
TikTok26%Peak virality platform for 18-24
YouTube19%Music-video views build awareness; pre-roll ads for event promotion
Spotify29%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
15% fan affinity

15% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

S
Spotify Music
6% fan affinity

6% of the fanbase shows affinity with Spotify Music — a natural co-promotion or activation partner.

S
Starbucks
5% fan affinity

5% of the fanbase shows affinity with Starbucks — a natural co-promotion or activation partner.

N
Nike
5% fan affinity

5% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

C
Chevrolet
4% fan affinity

4% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Banda MS de Sergio Lizárraga's audience concentrates in the 25-34 bracket (47%). A social-first push on Spotify and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews female (67%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 38% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan