Chuyin
Home›Chuyin
Marketing Playbook

Chuyin

Locked plan CDMX Target 18-29 Edit parameters
71% of the audience falls within your 18-29 target

Fan Demographics — Instagram Audience

Age Distribution
13-17
7%
18-24
54%
25-34
34%
35-44
5%
45-64
1%
65-
0%
Gender & Interests
74% Male·26% Female
Top Affinities
Cars & Motorbikes31%
Sports23%
Toys, Children & Baby21%
Clothes, Shoes, Handbags & Accessories21%

Fan Concentration — Mexico

1Mexico City
31% of fans
2Guadalajara
15% of fans
3Puebla
12% of fans
4Monterrey
10% of fans
5Zapopan
6% of fans

Recommended Channels

Instagram
16% of audience reach
Reachable: 474.6K
Engagement: 9.3%
Recommended
32%

Highest concentration of target demo. Stories and Reels drive event awareness.

TikTok
23% of audience reach
Reachable: 710.6K
Recommended
37%

Peak virality platform for 18-24. Challenge campaigns drive organic reach.

YouTube
0% of audience reach
Recommended
0%

Music-video views build awareness; pre-roll ads for event promotion.

Spotify
61% of audience reach
Reachable: 1.9M
Recommended
31%

Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion.

Budget Allocation

100%ALLOCATED
ChannelAllocationRationale
Instagram32%Highest concentration of target demo
TikTok37%Peak virality platform for 18-24
YouTube0%Music-video views build awareness; pre-roll ads for event promotion
Spotify31%Pre-show playlist strategy and Marquee campaigns for ticket-adjacent promotion
Suggested allocation is derived from audience reach and channel priors. Actual budget split should account for campaign objectives, venue capacity, and ticket pricing.

Suggested Brand Partners

W
Walt Disney
13% fan affinity

13% of the fanbase shows affinity with Walt Disney — a natural co-promotion or activation partner.

C
Chevrolet
11% fan affinity

11% of the fanbase shows affinity with Chevrolet — a natural co-promotion or activation partner.

N
Nike
10% fan affinity

10% of the fanbase shows affinity with Nike — a natural co-promotion or activation partner.

A
Apple
7% fan affinity

7% of the fanbase shows affinity with Apple — a natural co-promotion or activation partner.

H
Honda
7% fan affinity

7% of the fanbase shows affinity with Honda — a natural co-promotion or activation partner.

F
Ford
6% fan affinity

6% of the fanbase shows affinity with Ford — a natural co-promotion or activation partner.

Brand suggestions are based on real audience interest data from Chartmetric. Consider approaching 2–3 partners for co-promotion to offset marketing costs and extend reach.

Campaign Insights

Chuyin's audience concentrates in the 18-24 bracket (54%). A social-first push on TikTok and Instagram should drive the highest organic reach. Consider a 6-week window starting 8 weeks out.
Audience skews male (74%). Lean into brand activations and co-branded content that match this demographic to extend reach beyond the core fanbase.
Mexico City holds 31% of the Mexico fanbase — concentrate spend there for this show.

Campaign Action Plan