Ozuna
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity -5% in 90dStreaming +0% in 90d
Global Presence
Monthly Listeners
51.3M
+0%
YouTube Views
29.1B
Rank #31 Global
Spotify Playlist Reach
433.8M
Across editorial + user playlists
Spotify Popularity
89
Rank #43 Global
Instagram
23.0M
TikTok
13.8M
YouTube Subscribers
38.2M
Spotify Followers
41.5M
+2% ▲
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Booking Intelligence — Mexico City
74
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory38
25% weight
Demographic Fit84
20% weight
Social Growth53
15% weight
Strengths
- Mexico City affinity at 1.06, up -5% over 90 days — a strong, bookable base.
- Core demo (18-24, 42%) aligns with arena and festival audiences.
Concerns
- Affinity in Mexico City is softening (-5% in 90d).
- Streaming momentum is flat-to-declining over the window.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,130,997
City Affinity Index
1.06
-5% ▼
Artist Rank in City
#25
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
6%
18-24
42%
25-34
42%
35-44
9%
45-64
1%
65-
0%
Gender & Interests
43% Male·57% Female
Top Affinities
Friends, Family & Relationships37%
Clothes, Shoes, Handbags & Accessories26%
Toys, Children & Baby24%
Travel, Tourism & Aviation21%
Analysis
Ozuna's position in Mexico City carries a Booking Confidence Score of 74/100 (green tier). City affinity sits at 1.06 (-5% in 90d), ranking #25 among the artist's cities. The 18-24 bracket (42%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.