Ozuna
ReggaetonPerreoUrbano LatinoSan Juan
Mexico City Affinity +17% in 90dStreaming +2% in 90d
Global Presence
Monthly Listeners
53.2M
+2% ▲
YouTube Views
29.6B
Rank #33 Global
Spotify Playlist Reach
468.7M
Across editorial + user playlists
Spotify Popularity
90
Rank #30 Global
Instagram
23.1M
TikTok
13.9M
YouTube Subscribers
38.3M
Spotify Followers
42.0M
+2% ▲
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Booking Intelligence — Mexico City
79
Booking ConfidenceStrong affinity and trajectory in Mexico City. The data supports a booking.
City Affinity100
40% weight
Streaming Trajectory57
25% weight
Demographic Fit85
20% weight
Social Growth51
15% weight
Strengths
- Mexico City affinity at 1.24, up +17% over 90 days — a strong, bookable base.
- Core demo (25-34, 43%) aligns with arena and festival audiences.
Concerns
- No material red flags in the current data for Mexico City.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan
Mexico City Metrics
Mexico City Monthly Listeners
2,344,636
City Affinity Index
1.24
+17% ▲
Artist Rank in City
#25
Metro Population
19.0M
Streaming Trajectory — Mexico City
Fan Demographics — Instagram Audience
Age Distribution
13-17
7%
18-24
42%
25-34
43%
35-44
7%
45-64
1%
65-
0%
Gender & Interests
43% Male·57% Female
Top Affinities
Friends, Family & Relationships38%
Clothes, Shoes, Handbags & Accessories27%
Toys, Children & Baby23%
Music22%
Analysis
Ozuna's position in Mexico City carries a Booking Confidence Score of 79/100 (green tier). City affinity sits at 1.24 (+17% in 90d), ranking #25 among the artist's cities. The 25-34 bracket (43%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.