Los Dareyes De La Sierra
HomeLos Dareyes De La Sierra

Los Dareyes De La Sierra

CorridosNortenoRegional MexicanNavojoa
Mexico City Affinity -2% in 90dStreaming +3% in 90d

Global Presence

Monthly Listeners
15.8M
+3%
YouTube Views
1.8B
Rank #1759 Global
Spotify Playlist Reach
91.8M
Across editorial + user playlists
Spotify Popularity
79
Rank #452 Global
Instagram
2.6M
TikTok
1.4M
YouTube Subscribers
1.0M
Spotify Followers
2.8M
+7%
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Booking Intelligence — Mexico City
74
Booking Confidence

Strong affinity and trajectory in Mexico City. The data supports a booking.

City Affinity100
40% weight
Streaming Trajectory45
25% weight
Demographic Fit77
20% weight
Social Growth49
15% weight
Strengths
  • Mexico City affinity at 2.42, up -2% over 90 days — a strong, bookable base.
  • Core demo (25-34, 51%) aligns with arena and festival audiences.
Concerns
  • Affinity in Mexico City is softening (-2% in 90d).
  • Social growth velocity (49) is below the level expected for a confident green booking.
Strong affinity and trajectory in Mexico City. The data supports a booking.Compare with AlternativesStart Marketing Plan

Mexico City Metrics

Mexico City Monthly Listeners
1,511,485
City Affinity Index
2.42
-2%
Artist Rank in City
#61
Metro Population
19.0M

Streaming Trajectory — Mexico City

2.2M2.0M1.8M1.7M1.5M2026-02-062026-08-03

Fan Demographics — Instagram Audience

Age Distribution
13-17
3%
18-24
26%
25-34
51%
35-44
18%
45-64
3%
65-
0%
Gender & Interests
59% Male·41% Female
Top Affinities
Friends, Family & Relationships29%
Music28%
Cars & Motorbikes24%
Toys, Children & Baby24%

Analysis

Los Dareyes De La Sierra's position in Mexico City carries a Booking Confidence Score of 74/100 (green tier). City affinity sits at 2.42 (-2% in 90d), ranking #61 among the artist's cities. The 25-34 bracket (51%) maps directly to live-event audiences. On balance, the data supports a near-term booking with high confidence.